With people using their mobile phones more than ever, having a good mobile network with a reliable signal, good speeds and quality customer service has never been more important.
At Which?, we regularly survey customers of the biggest mobile phone networks in the UK. Our detailed analysis of different aspects of a mobile network service, including customer service and value for money, can help you make an informed choice about your next provider.
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In our latest satisfaction survey, we spoke with more than 3,300 customers of 16 of the biggest contract, Sim-only and pay-as-you-go (PAYG) providers, including EE mobile review, O2 mobile review, Vodafone mobile review and Three mobile review.
Six providers did so well that we've made them Which? Recommended Providers. Our survey reveals:
Which? members have full access to the information in the table below. Join Which? to unlock the full details.
Table notes: Results based on an online survey of 3,305 members of the public in January and February 2022. Customer score is based on satisfaction and likelihood to recommend. Customers also rated aspects of service; these are presented as star ratings. Sample sizes: Smarty 57, Giffgaff 206, Plusnet 56, Tesco 267, Voxi 53, Sky 161, iD 79, Lebara 59, O2 528, Vodafone 383, EE 620, Virgin 159, BT 112, Three 346, Asda 62, Talkmobile 57, we need 40 to include a survey result. *Which? Recommended Providers (WRPs) need to receive a customer score of 75% or more, offer prices lower or equal to market averages for a typical user, and are required to move bundled customers on to the equivalent airtime/Sim-only deal when they are out of contract, to ensure customers are not overpaying.
In order to be a Which? Recommended Provider (WRP), mobile networks have to offer more than great service to customers.
We do a price analysis as part of the WRP calculation. Any providers with prices costlier than market averages cannot be WRPs, even if they have a great customer score.
In the UK, there are four major mobile providers, all of whom are household names when it comes to mobile networks.
These four networks, often called the ‘Big Four’, are the only ones which own slices of the UK mobile spectrum (which is the physical signal your phone receives) and, as such, other providers have to partner with one of these four mobile networks and use their signal to power their Sims, a practice known as ‘piggybacking’.
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Because the Big Four mobile networks have a monopoly on the mobile spectrum, other networks have to partner with one of these networks to power their Sims. Providers such as these are called MVNOs (Mobile Virtual Network Operators) and examples of MVNOs include Asda Mobile and Plusnet Mobile. Our list below shows you which of the major mobile networks power some of the largest MVNOs.
Asda Mobile is a PAYG-only provider, offering a variety of bundles. This means you can’t get contracts or Sim-only deals, and you have to pay upfront to use its services. However, it’s one of the cheaper providers out there and many customers appreciate the low-cost deals Asda Mobile offers.
Find out how customers rated its service in our Asda Mobile review
After returning to the mobile market in 2015 following its acquisition of EE, BT Mobile is still finding its feet in the mobile market. BT Mobile offers both contract and Sim-only deals to its customers, with BT broadband customers receiving an extra £5 off a month.
Born out of the merger between T-Mobile and Orange, and now owned by BT, telecoms giant EE is now the largest mobile phone provider in the UK. It offers a range of contract, Sim-only and PAYG deals.
EE customers also get free access to the BT Sport app for the first three months, as well as access to 'Smart benefit' rewards when you take out a pay-monthly deal, whether Sim-only or contract.
Giffgaff has been around for almost 10 years now and has firmly established itself in the mobile network market as a low-cost, no-frills network.
Giffgaff mainly offers 30-day Sim-only plans called ‘goodybags’ and some of the lowest PAYG rates available.
Part of the reason costs are kept so low is that there is no customer service call centre and all non-account-related issues have to be raised in the Giffgaff community, where other customers help answer your questions (there are also chat agents for specific account-related issues).
Carphone Warehouse-owned iD Mobile is powered by the Three network and is another low-cost mobile provider, currently offering some of the cheapest deals around.
iD Mobile customers can also get a contract phone with some of the latest iPhones and Samsung Galaxys available due to iD Mobile’s partnership with Carphone Warehouse.
Initially founded in 2001 as a provider of international prepaid calling cards, and then a mobile network focusing on international calls, Lebara has revamped its Sim-only offering in recent years to become a low-cost Sim-only provider.
Lebara offers Sim-only deals with a mix of UK and international calls to over 40 countries such as USA, Canada, India and Australia as well as UK data and texts. Customers also can roam free in India as well as the standard EU countries.
All packages are on a 30-day rolling plan and Lebara runs on the Vodafone network.
Another of the Big Four companies, O2 offers a large range of deals and can give customers the latest smartphones available on the market.
Refresh deals split the cost of the smartphone and airtime, meaning that you never overpay for your contract once it has finished. Also, O2's Refresh allows you to control every aspect of the deal, including length, data allowance and upfront cost.
The Priority app also allows O2 customers exclusive access to special deals, freebies and concert tickets before anyone else.
Despite being traditionally known as a broadband provider, BT’s ownership of Plusnet means that Plusnet is also able to offer mobile services to its customers.
Although not a major player in the mobile network market, Plusnet still offers inexpensive Sim-only deals, which last 30 days and are flexible, meaning you can change your package easily, depending on your needs.
If you’re a Plusnet broadband customer, you’re able to get a data boost of 2GB.
Telecoms giant Sky went live with its mobile offering in 2017, using the O2 network to power its service.
Sky TV customers can get the best deals here, with unlimited streaming available if you have a Sky TV package although data rollover for up to three years is available to all customers.
As Three's low-cost virtual network, Smarty's mission is to offer ultra-cheap Sim-only packages with very little in the way of extras.
That said, Smarty does offer three data discount plans, whereby the cost of unused data is refunded at a cost of 1p per MB, up to £3 if you use 1GB or less. Smarty's customer service and account management is 100% online and is primarily handled through a mixture of forums and live chat.
Talkmobile is another low-cost virtual network with a sparse but cost-effective offering of Sim-only deals.
Don't expect call centre customer service or extensive incentives, but if you're looking for a cheap, simple package of data, minutes and texts, Talkmobile might be suitable.
Although Tesco is best known for being the biggest supermarket chain in the UK, Tesco Mobile has grown its base to more than five million customers and has become a real contender in the mobile network market, offering some good deals to customers.
Offering the lot in terms of contract phones, Sim-only and PAYG plans, Tesco Mobile’s plans are fairly inexpensive and now include 5G plans.
Tesco Mobile customers can also collect Clubcard points with its packages and use them in-store or redeem them for vouchers to spend on special rewards.
The smallest of the big four mobile networks, Three is known for offering data-heavy deals for lightweight prices.
Most plans come with Go Roam Around the World, which allows you to call and text the UK as well as use up to 12GB of your allowance in more than 70 countries, including Australia and the US, depending on the package you select.
As the world's first mobile virtual network operator (MVNO), Virgin Mobile have been offering mobile services for almost 20 years and uses Vodafone's network to power its mobile service.
Now under the Virgin Media umbrella, Virgin Mobile attempts to compete with the big players by offering the latest contract smartphones and Sim-only deals. Virgin Mobile customers also have the ability to use WhatsApp, Facebook Messenger and Twitter in the UK and not use up any of their allowance, although voice and video calls through WhatsApp and Facebook Messenger are excluded.
Another of the four mobile giants, Vodafone has been offering its services for more than 30 years in the UK and has its own network in which to do so.
Vodafone also has more than 75 destinations where you can roam free of charge, including Australia, Canada and the US, more than any other UK network. Although, this is only available on the more expensive tariffs.
Launched with the intention of attracting younger generations, Voxi offers an extensive range of phone and Sim-only contracts and deals.
Voxi's main attraction is its endless social media and video streaming incentives, where using apps such as Facebook, Instagram, Snapchat, YouTube and Netflix will not eat into your data allowance.
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